Paper
Make useful work repeatable.
Understand offers, sales activity, capacity, margins, and the difference between a full calendar and worthwhile earnings.
A practical guide for entrepreneurs
Build income. Build strength. Build a name people trust.
Paper Power and Persuasion connects profitable work, personal discipline, earned credibility, and lasting relationships—with practical exercises to help you turn intention into action.
Preparing for release
18 chapters · Practical exercises · A ninety-day execution plan
Build a life that can hold success.
A business can grow while its owner becomes harder to rely on. This book asks you to build income alongside the habits, health, reputation, and relationships that help you sustain it. Start with the life you want to live, examine your current behavior, and put the next useful action on your calendar.
- You work hard, but you are not sure which work is actually profitable.
- You make good plans, but they rarely make it onto the calendar.
- You want a stronger reputation—earned through reliable delivery.
- You are building a business and want to protect the relationships that matter.
The three principles
Power
Become someone people can count on.
Develop discipline, present yourself with intention, deliver what you promise, and earn trust through consistent behavior.
Persuasion
Help people understand the choice.
Communicate clearly, recognize different strengths, lead with empathy, and build relationships through respect.
What you will work on
- 01Turn goals into scheduled actions and measurable reviews.
- 02Improve offers, customer follow-up, and reliable delivery.
- 03Understand profitable volume and money management.
- 04Develop fitness habits, confidence, and intentional presentation.
- 05Strengthen trust through reliability, thoughtfulness, and practical help.
- 06Build committed relationships through mutual care and shared responsibility.
Inside the book
Eighteen chapters. One plan you can run.
Each chapter ends with practical exercises. The book also includes a weekly scorecard and a ninety-day execution plan. Keep a notebook nearby to write your responses — the Kindle edition is a reading edition, not an interactive form.
View all 18 chapter titles
- 1Decide what you are building
- 2Make volume pay
- 3Build an offer people understand
- 4Create a repeatable customer engine
- 5Deliver without breaking your name
- 6Keep the money you earn
- 7Train the person doing the work
- 8Make your presence match your promise
- 9Develop confidence people can feel
- 10Keep your word
- 11Earn power in your community
- 12Strengthen the people you value
- 13Recognize talent without ranking human worth
- 14Lead with standards and empathy
- 15Persuade through clarity and respect
- 16Choose love with your eyes open
- 17Build with a dedicated partner
- 18Execute the next ninety days
Read a short preview
“I want to earn well, carry myself well, and have a name people can trust. I want enough control over my time to support the people I love and enough discipline to turn an idea into work that gets finished. Those desires belong together. A business can grow while its owner falls apart. A man can look successful while every relationship around him becomes harder to maintain. I am interested in building something I can actually live with.”
About the author
Samuel McCullers
Samuel McCullers is an entrepreneur and U.S. Navy veteran building MR RESCUE. His perspective is shaped by service and the practical demands of roadside assistance: answer the call, make a clear promise, and deliver. In Paper Power and Persuasion, he brings that same focus to business, personal discipline, trust, and relationships.
Choose your format
Both editions are in final review. Buying options will appear here when they are available.
Kindle eBook
Read the digital edition through Amazon's Kindle service.
In review — coming soonPaperback
Get a physical copy shipped through Amazon.
In review — coming soonFAQ
Questions, answered plainly
Who is this book for?
Entrepreneurs, aspiring business owners, and readers working on execution, discipline, reputation, and relationships.
What makes it practical?
Eighteen chapters with exercises, a weekly scorecard, and a ninety-day execution plan.
Is this a guarantee of financial results?
No. It offers principles and exercises; outcomes depend on your circumstances and the action you take.
Does it cover more than business?
Yes. Fitness habits, confidence, personal presentation, empathy, leadership, and committed partnership are also discussed.
Where do I buy it?
The Kindle eBook and paperback are in final review with Amazon. Buying links will appear on this page once the listings are live.
Who handles payment, delivery, and returns?
Amazon handles checkout, payment, delivery, and returns under its applicable policies.
Put the next useful action on your calendar.
Start with your standards. Build the habits and relationships that support the life you want.
Explore the Book